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Greenwood’s Garage: Why CRM matters
Customer relationship management starts and ends with effective communication, management consultant Bob Greenwood says in his latest Greenwood’s Garage video. It’s an enormous topic affecting all businesses.
“It is important to acknowledge that your business is built on relationships,” he says. “We’re in the people business. And the relationship starts the minute people walk in the door.”
Greenwood offers the basics of modern CRM in the latest episode of Greenwood’s Garage. Check it out, exclusively on Auto Service World.
Missed an episode? Click HERE for the full Greenwood’s Garage series.
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ABOUT BOB GREENWOOD
Mr. Robert (Bob) Greenwood AMAM (Accredited Master Automotive Manager) is president and CEO of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). Bob has over 40 years of business management experience within the independent sector of the automotive aftermarket industry in North America, consulting independent retail shops on all facets of their business operations.
Bob is one of 150 worldwide AMI approved instructors. He has created business management development courses for automotive shop employers/managers, jobbers and jobber sales representatives, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.
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