https://www.autoserviceworld.com/how-millennials-approach-maintenance-and-repair/ Reaching Canada's Automotive Aftermarket Industry Thu, 18 Aug 2022 15:45:21 +0000 hourly 1 https://wordpress.org/?v=6.4.2 https://www.autoserviceworld.com/how-millennials-approach-maintenance-and-repair/#comment-236572 Thu, 18 Aug 2022 15:45:21 +0000 http://www.autoserviceworld.com/?p=1003832665#comment-236572 This is a perfect opportunity to market our selves and educate Millennials on the benefits of maintenance. They may not use their vehicles as much as older generations so they may tend to forget about it. Manufacturers push maintenance intervals out longer which makes it harder to track for consumers. Our job is to take all of the unknown out of maintenance for them. Millennials also have a tendency to purchase higher end vehicles that have substantially more cost to maintenance. Again it is all about educating them.This goes a long way to building a relationship with a long time client.

]]> https://www.autoserviceworld.com/how-millennials-approach-maintenance-and-repair/#comment-236571 Thu, 18 Aug 2022 15:26:29 +0000 http://www.autoserviceworld.com/?p=1003832665#comment-236571 I feel like this is self inflicted. A lot of them don’t want to spend the time to learn about their car. They definitely do not read the manual as seen by the questions asked online. And when we try and discuss it with them, they glaze over and expect it to be as simple as a 30 second TicTok.

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