Service Advisor and Selling Archives - Auto Service World https://www.autoserviceworld.com/category/service-advisor-and-selling/ Reaching Canada's Automotive Aftermarket Industry Tue, 05 Dec 2023 12:19:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.autoserviceworld.com/wp-content/uploads/2019/08/cropped-ASW-FAVICON-1-32x32.png Service Advisor and Selling Archives - Auto Service World https://www.autoserviceworld.com/category/service-advisor-and-selling/ 32 32 What you can’t do after you’ve quoted a customer https://www.autoserviceworld.com/what-you-cant-do-after-youve-quoted-a-customer/ https://www.autoserviceworld.com/what-you-cant-do-after-youve-quoted-a-customer/#comments Tue, 05 Dec 2023 11:30:13 +0000 https://www.autoserviceworld.com/?p=1003838939 Many sales advisors make the mistake of delivering the price to the customer … and then leave them in stunned silence. Tom Amero, certified elite trainer at Elite, a training company that works with the automotive aftermarket, calls it a

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Be professional but not over professional https://www.autoserviceworld.com/be-professional-but-not-over-professional/ https://www.autoserviceworld.com/be-professional-but-not-over-professional/#respond Tue, 28 Nov 2023 11:30:17 +0000 https://www.autoserviceworld.com/?p=1003838936 Have you ever called a business and didn’t know if it was a robot or a human being on the other end of the line? That cold, monotone voice of the person answering the phone likely turned you off. And

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From the Magazine: The 2023 Training Report https://www.autoserviceworld.com/from-the-magazine-the-2023-training-report/ https://www.autoserviceworld.com/from-the-magazine-the-2023-training-report/#respond Thu, 09 Nov 2023 11:20:24 +0000 https://www.autoserviceworld.com/?p=1003838952 Whether you’re managing the shop, the front counter or inside the bay, experts from across the industry weigh in on what shop owners, service advisors and technicians need to know to stay on top of their game

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How do you turn the price shopper into a customer? https://www.autoserviceworld.com/how-do-you-turn-the-price-shopper-into-a-customer/ https://www.autoserviceworld.com/how-do-you-turn-the-price-shopper-into-a-customer/#respond Thu, 19 Oct 2023 10:30:18 +0000 https://www.autoserviceworld.com/?p=1003838737 Shops will often get calls from someone who is price shopping. They know they need new brakes. They got a quote from one shop but they’re calling around to see what other shops in the area are offering. So how

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Analysis: Trust: A crucial piece in auto care https://www.autoserviceworld.com/analysis-trust-a-crucial-piece-in-auto-care/ https://www.autoserviceworld.com/analysis-trust-a-crucial-piece-in-auto-care/#respond Thu, 12 Oct 2023 10:20:28 +0000 https://www.autoserviceworld.com/?p=1003838568 Consumers continue to distrust their auto care shops. How you can turn things around…

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From the Magazine: Providing Support https://www.autoserviceworld.com/from-the-magazine-providing-support/ https://www.autoserviceworld.com/from-the-magazine-providing-support/#respond Wed, 11 Oct 2023 10:15:45 +0000 https://www.autoserviceworld.com/?p=1003838594 Mental health is not talked about often in this industry — but it should be. Here’s why offering and seeking help should be a priority for the aftermarket  

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Try these conversation starters with customers https://www.autoserviceworld.com/try-these-conversation-starters-with-customers/ https://www.autoserviceworld.com/try-these-conversation-starters-with-customers/#respond Thu, 05 Oct 2023 10:30:14 +0000 https://www.autoserviceworld.com/?p=1003838611 There’s the old adage that you never want to bring up politics or religion with customers. That extends to service advisors when trying to build relationships with clients. So what should you talk about? Coaches advised to look for any

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Lowering the anxiety of the panicked customer https://www.autoserviceworld.com/lowering-the-anxiety-of-the-panicked-customer/ https://www.autoserviceworld.com/lowering-the-anxiety-of-the-panicked-customer/#comments Thu, 06 Jul 2023 10:30:00 +0000 https://www.autoserviceworld.com/?p=1003837266 The service advisor always has to answer the phone or welcome customers with an upbeat positive attitude. Because on the other end of the line or other side of the counter, they never know how anxious and panicked the customer

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When to ask those key questions of customers https://www.autoserviceworld.com/when-to-ask-those-key-questions-of-customers/ https://www.autoserviceworld.com/when-to-ask-those-key-questions-of-customers/#respond Thu, 29 Jun 2023 10:30:19 +0000 https://www.autoserviceworld.com/?p=1003837156 Timing, as they say, is everything. Most service advisors know what questions they need to ask when a customer calls, often in a panic, to get their vehicle serviced. But when those questions are asked may be most important. Asking

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The problem of double standards in a shop https://www.autoserviceworld.com/the-problem-of-double-standards-in-a-shop/ https://www.autoserviceworld.com/the-problem-of-double-standards-in-a-shop/#respond Thu, 08 Jun 2023 10:30:14 +0000 https://www.autoserviceworld.com/?p=1003836800 Having double standards among employees in your shop will eventually turn culture sour and you’ll watch your good people leave, warned a shop coach. Rick White, founder and president of 180Biz told attendees during the recent Midwest Auto Care Alliance’s

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Here’s what shop training will be at AAPEX https://www.autoserviceworld.com/heres-what-shop-training-will-be-at-aapex/ https://www.autoserviceworld.com/heres-what-shop-training-will-be-at-aapex/#respond Tue, 06 Jun 2023 10:15:11 +0000 https://www.autoserviceworld.com/?p=1003836960 We’re less than five months away from the biggest North American gathering for the automotive aftermarket and a slew of training opportunities have been announced. Joe’s Garage will return to this year’s AAPEX show, featuring training for shop owners, service

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CARS mag: ADAS | Delusions of grandeur | Marketing insights https://www.autoserviceworld.com/cars-mag-adas-delusions-of-grandeur-marketing-insights/ https://www.autoserviceworld.com/cars-mag-adas-delusions-of-grandeur-marketing-insights/#respond Thu, 27 Apr 2023 10:20:25 +0000 https://www.autoserviceworld.com/?p=1003836186 The March/April issue of CARS magazine has arrived. If you haven’t flipped through the hard copy just yet, here’s a preview of what’s inside. The cover story looks at the big business of ADAS that the aftermarket is missing out

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From the magazine: Build back better https://www.autoserviceworld.com/from-the-magazine-build-back-better/ https://www.autoserviceworld.com/from-the-magazine-build-back-better/#comments Tue, 13 Sep 2022 10:15:26 +0000 http://www.autoserviceworld.com/?p=1003832994 There are many ways to build your career and boost the quality of the shop, from the owner to the service advisor to the technician. Here are insights from leading coaches and experts to help…

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Are your repair orders easy to read? Probably not https://www.autoserviceworld.com/are-your-repair-orders-easy-to-read-probably-not/ https://www.autoserviceworld.com/are-your-repair-orders-easy-to-read-probably-not/#comments Thu, 26 May 2022 10:30:23 +0000 http://www.autoserviceworld.com/?p=1003831146 It's important to the customer that you improve this area. Here are some tips...

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Why you need set customer expectations https://www.autoserviceworld.com/why-you-need-set-customer-expectations/ https://www.autoserviceworld.com/why-you-need-set-customer-expectations/#respond Tue, 26 Apr 2022 10:30:52 +0000 http://www.autoserviceworld.com/?p=1003830775 If you don’t set a customer’s expectations on your terms, you’re going to have to live up to their expectations on their terms, says a shop owner and coach. A customer may have come in for an oil change and

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ASE opens winter registration https://www.autoserviceworld.com/ase-opens-winter-registration/ https://www.autoserviceworld.com/ase-opens-winter-registration/#respond Mon, 17 Jan 2022 11:25:05 +0000 http://www.autoserviceworld.com/?p=1003829742 Automotive professionals looking to take a certification test can now register for the National Institute for Automotive Service Excellence’s (ASE) winter session. Registration is open until March 31, 2022. There are more than 50 ASE certification tests, covering nearly every

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ASW Conversations: Extending services beyond your shop’s four walls https://www.autoserviceworld.com/asw-conversations-extending-services-beyond-your-shops-four-walls/ https://www.autoserviceworld.com/asw-conversations-extending-services-beyond-your-shops-four-walls/#respond Thu, 11 Nov 2021 11:30:13 +0000 http://www.autoserviceworld.com/?p=1003829022 Auto Service World — ASW Conversations: Extending services beyond your shop’s four walls On the latest episode of ASW Conversations, our host and publisher Peter Bulmer speaks with Shiva Bhardwaj, founder and chief executive officer of Pitstop, a Toronto-based mobility

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Mitchell 1 releases new software https://www.autoserviceworld.com/mitchell-1-releases-new-software/ https://www.autoserviceworld.com/mitchell-1-releases-new-software/#respond Mon, 04 Oct 2021 10:25:23 +0000 http://www.autoserviceworld.com/?p=1003828545 New software from Mitchell 1 includes new automotive fleet management and communication features. The latest enhancements in Manager SE help increase a service provider’s capability to integrate and communicate with their automotive fleet customers, Mitchell 1 said in an announcement.

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Off the Shelf: Keep them coming back https://www.autoserviceworld.com/jobbernews/off-the-shelf-keep-them-coming-back/ Mon, 16 Nov 2020 10:42:24 +0000 http://www.autoserviceworld.com/?post_type=feature&p=1003824943   By Susan Hitchon There’s no question that loyal clients are highly coveted in any industry. Under stable or normal market conditions, almost any business owner would agree that client loyalty needs to be at the top of the priority

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Five deadly sins at the service counter https://www.autoserviceworld.com/carsmagazine/five-deadly-sins-at-the-service-counter/ Mon, 09 Nov 2020 08:57:20 +0000 http://www.autoserviceworld.com/?post_type=feature&p=1003824947 By Allan Janssen There are plenty of ways to lose money in a repair shop. Avoiding the pitfalls in the bays, the manager’s office and at the front counter is what defines success in this business. When it comes to

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Off the shelf: How to keep them coming back https://www.autoserviceworld.com/off-the-shelf-how-to-keep-them-coming-back/ https://www.autoserviceworld.com/off-the-shelf-how-to-keep-them-coming-back/#respond Thu, 29 Oct 2020 07:02:46 +0000 http://www.autoserviceworld.com/?p=1003824836 How to create real loyalty with your ASP clients.

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Five deadly sins at the service counter https://www.autoserviceworld.com/five-deadly-sins-at-the-service-counter/ https://www.autoserviceworld.com/five-deadly-sins-at-the-service-counter/#respond Tue, 27 Oct 2020 07:20:18 +0000 http://www.autoserviceworld.com/?p=1003824803 Some of the most common ways service advisors sabotage their own performance.

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Straw poll: What I learned during Covid https://www.autoserviceworld.com/carsmagazine/straw-poll-what-i-learned-during-covid/ Tue, 22 Sep 2020 07:39:23 +0000 http://www.autoserviceworld.com/?post_type=feature&p=1003824172     By Peter Bulmer We conducted a straw poll recently to find out what lessons people are taking away from the extraordinary circumstances we’re all facing this year.   I’ve learned…   …to maintain a wide array of services

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Castrol launches pails and racks to aid shop inventory management https://www.autoserviceworld.com/castrol-launches-pails-and-racks-to-aid-shop-inventory-management/ https://www.autoserviceworld.com/castrol-launches-pails-and-racks-to-aid-shop-inventory-management/#respond Mon, 21 Sep 2020 07:31:36 +0000 http://www.autoserviceworld.com/?p=1003824120 As motor oil grades and specifications develop and vehicle technology evolves, auto repair shops must have several different grades of oil on hand where only a couple would have sufficed in the past. With this in mind, and combined with the

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Dana aftermarket site adds videos, literature https://www.autoserviceworld.com/dana-aftermarket-site-adds-videos-literature/ https://www.autoserviceworld.com/dana-aftermarket-site-adds-videos-literature/#respond Mon, 21 Sep 2020 07:25:58 +0000 http://www.autoserviceworld.com/?p=1003824116 Dana Aftermarket has developed a series of instructional videos to help automotive professionals get the most out of its industry-leading e-commerce platform. The site also features an extensive literature library that provides in-depth product attribute information. “For those new to

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New study offers tips for attracting tomorrow’s buyers https://www.autoserviceworld.com/new-study-offers-tips-for-attracting-tomorrows-buyers/ https://www.autoserviceworld.com/new-study-offers-tips-for-attracting-tomorrows-buyers/#respond Tue, 15 Sep 2020 07:34:40 +0000 http://www.autoserviceworld.com/?p=1003824038 Attracting young shoppers is one of the keys to modern retailing.

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New study offers tips for attracting tomorrow’s buyers https://www.autoserviceworld.com/carsmagazine/new-study-offers-tips-for-attracting-tomorrows-buyers/ Tue, 15 Sep 2020 02:57:59 +0000 http://www.autoserviceworld.com/?post_type=feature&p=1003824054 Automotive retailers that are not tied to dealerships have a built-in advantage when it comes to attracting younger customers. Repeated surveys have shown that millennials – those born between 1981 and 2000 – are less suspicious of smaller shops than

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Wakefield launches ‘Genius’ tool to help manage oil inventory https://www.autoserviceworld.com/wakefield-launches-genius-tool-to-help-manage-oil-inventory/ https://www.autoserviceworld.com/wakefield-launches-genius-tool-to-help-manage-oil-inventory/#respond Thu, 10 Sep 2020 12:50:06 +0000 http://www.autoserviceworld.com/?p=1003823965 Wakefield Canada, makers and marketers of Castrol-branded products, has launched an exclusive tool to help repair shops manage their inventory of motor oil based on the specific vehicles in their local trading area. “Oil Genius” recommends the best products for

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Is the next ‘word-of-mouth’ video testimonials? https://www.autoserviceworld.com/is-the-next-word-of-mouth-video-testimonials/ https://www.autoserviceworld.com/is-the-next-word-of-mouth-video-testimonials/#respond Thu, 10 Sep 2020 12:39:33 +0000 http://www.autoserviceworld.com/?p=1003823959 You-Tubers and Instagrammers can make a living reviewing products and services. Their channels have become marketing alternatives for manufacturers who want to introduce a new product to a niche group. As an example of how these e-spokespeople can influence the

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The Gamification of Sales https://www.autoserviceworld.com/commentary-the-gamification-of-sales/ https://www.autoserviceworld.com/commentary-the-gamification-of-sales/#respond Thu, 20 Aug 2020 07:00:01 +0000 http://www.autoserviceworld.com/?p=1003823612 There are ways to use the principles of games to motivate your staff and customers… but use these strategies carefully!

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