Auto Service World

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Service Advisor and Selling

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Dana aftermarket site adds videos, literature
September 21, 2020 by Allan Janssen

Dana Aftermarket has developed a series of instructional videos to help automotive professionals get the most out of its industry-leading e-commerce platform. The site also features an extensive literature library that provides in-depth product attribute information. “For those new to…
Auto Service World  Cars Magazine  Jobber News   News Consumer trendsLead StoryService Advisor and Selling

New study offers tips for attracting tomorrow’s buyers
September 15, 2020 by Allan Janssen

Attracting young shoppers is one of the keys to modern retailing.
CARS_Magazine   Feature Service Advisor and Selling

New study offers tips for attracting tomorrow’s buyers
September 14, 2020 by Allan Janssen

Automotive retailers that are not tied to dealerships have a built-in advantage when it comes to attracting younger customers. Repeated surveys have shown that millennials – those born between 1981 and 2000 – are less suspicious of smaller shops than…
Auto Service World  Cars Magazine  Jobber News   News Auto Repair & ServiceLead StoryService Advisor and Selling

Wakefield launches ‘Genius’ tool to help manage oil inventory
September 10, 2020 by Allan Janssen

Wakefield Canada, makers and marketers of Castrol-branded products, has launched an exclusive tool to help repair shops manage their inventory of motor oil based on the specific vehicles in their local trading area. “Oil Genius” recommends the best products for…
Auto Service World  Cars Magazine  Jobber News   News Service Advisor and SellingSupplier News & Announcements

Is the next ‘word-of-mouth’ video testimonials?
September 10, 2020 by Allan Janssen

You-Tubers and Instagrammers can make a living reviewing products and services. Their channels have become marketing alternatives for manufacturers who want to introduce a new product to a niche group. As an example of how these e-spokespeople can influence the…
Auto Service World  Cars Magazine  Jobber News   News Jobbers & WDsLead StoryService Advisor and Selling

The Gamification of Sales
August 20, 2020 by Allan Janssen

There are ways to use the principles of games to motivate your staff and customers… but use these strategies carefully!

CARS_Magazine   Feature Business ManagementService Advisor and Selling

Marketing Primer: Connecting with your customer
August 5, 2020 by Peter Bulmer

By Peter Bulmer Getting new customers into your shop is always a challenge. Even after spending the time to make sure that your prices are right, your service offering is balanced, your curb appeal is great, and your waiting area…
Auto Service World  Cars Magazine  Jobber News   News PromotionService Advisor and Selling

KYB offers consumers $75 rebate
July 29, 2020 by Allan Janssen

KYB’s popular consumer rebate promotion, “Feeling is Believing,” will begin Aug. 1 and run through the end of September. The promotion is designed to help hard-hit consumers restore their rides back to the vehicle’s original handling and control capabilities, hopefully…
Jobber_News   Feature Jobbers & WDsService Advisor and Selling

Right-sizing your inventory
July 22, 2020 by Allan Janssen

By Geoff Kirbyson The question isn’t whether jobbers and smaller repair shops can afford the proper software to run their inventory management system. It’s whether they can afford not to. Experts agree that there are simply too many stock keeping…
Auto Service World  Cars Magazine  Jobber News   News Lead StoryService Advisor and Selling

Taking charge of Battery Sales
July 13, 2020 by Allan Janssen

Modern car batteries have an increasingly complex job description. Once needed simply to provide power to crank the engine, they now need to provide power continuously to dozens if not hundreds of sources. From navigation and entertainment devices to heaters,…
Auto Service World  Cars Magazine  Jobber News   News Jobbers & WDsLead StoryService Advisor and Selling

Best practice: Touching base with your customer
July 7, 2020 by Allan Janssen

Touching base with your customer from time to time is a healthy exercise.
Jobber_News   Feature Business ManagementService Advisor and Selling

Taking charge of Battery Sales
July 7, 2020 by Allan Janssen

Modern car batteries have an increasingly complex job description. Once needed simply to provide power to crank the engine, they now need to provide power continuously to dozens if not hundreds of sources. From navigation and entertainment devices to heaters,…