Aisin Hands Off Aftermarket Brake Business to Advics

Aisin World Corp. of America (AWA), has announced that it will transfer the sales and marketing of its aftermarket brake products business to Advics North America, Inc.. January 1, 2012.
The Advics Group was established globally in July, 2001, when Aisin, Denso Corporation, Sumitomo Electric Industries, and Toyota Motor Corporation joined together to create a company to develop and sell automotive brake systems. Aisin has since produced and supplied components for Advics’ brake system development.
In North America, Advics’ brake products have been successfully marketed by AWA through its established and proven sales network. As a result, Advics brake products (pads, calipers, brake hydraulics, and boosters) are well received in the aftermarket, and are known for quality and reliability.
The new arrangement means Advics will now independently embark on sales, service, and distribution of its aftermarket brake products effective January 1, 2012.
“This transition has been part of the overall, combined strategy of Aisin and Advics since the beginning,” says AWA’s director of aftermarket Sales, Bob Clark. “We are taking the next, logical step in the development of a relatively young, but healthy company which enjoys a solid foothold in the North American Aftermarket business.”
Aisin and Advics will share exhibit booth space (#1844) at the upcoming Automotive Aftermarket Products Expo, Nov. 1-3, Sands Expo Center, in Las Vegas. Clark says executives from both companies, including AWA President Mike Saito, will be on hand to discuss the transition.